Hi, I'm Sarah Ann!
I was named after both of my grandmothers, so I have two first names. My pronouns are she/her. I’m a curiosity-driven user researcher, with experience gathering insights on both consumer-facing and business-to-business teams for data-driven products.
I’m also an interaction design MFA candidate at the School of Visual Arts in New York City. My studies have deepened my understanding of human-centered design and challenged me to consider the unique research needs and ethical implications of emerging technology.
Design research and understanding users builds upon my foundation as a storyteller. My former career as a photojournalist taught me the power of combining ethnography, documentary photography, and active listening to share intimate stories that promote empathy and understanding.
As a newsroom leader, I introduced user experience research and strategy to improve a community newspaper’s digital offering and innovate ways to reach new audiences.
In my free time, you can find me curled up with a good book and a cup of tea, or people-watching at Prospect Park. I'm always learning something new to fulfill my creative spirit. My latest side project is coding interactive generative art. ✨
Advocated for user needs based on qualitative and quantitative research for a B2B SaaS supply chain risk management platform.
Led concept testing which influenced the design and product strategy for a high priority new feature.
Analyzed user and expert interviews to inform research-driven user personas.
Strategized engaging ways to socialize findings for alignment between product, engineering, and customer success teams.
Developed research infrastructure by creating a strategy for recruiting participants for an industry-specific research panel.
🔗 Interos Persona Socialization Strategy
Supported the accessible website design process with the needs of women with Parkinson's disease in mind.
Uncovered dozens of opportunities to improve the user experience through a heuristic evaluation, tree testing, user interviews, and usability testing.
🔗 Women's Parkinson's Project Case Study
Designed and executed a qualitative, generative and evaluative research study that influenced the design direction of a consumer-facing, data-driven tool to promote skills-based career growth.
Collaborated with the Product Manager to develop and implement the first protocol for recruiting existing product users for research studies, leading to increased stakeholder exposure to users.
Shared findings with stakeholders in multiple actionable formats, including an interactive visual report, a presentation, and product team ideation workshop.
🔗 Lessons Learned: Citi Ventures
Led a collaborative product design team in the end-to-end process to create a high-fidelity prototype of a solution to promote skills-based career growth as part of the Citi University Partnerships in Innovation & Discovery program.
Conducted exploratory user research, which informed Citi's product roadmap.
Winner of Strategic Innovation in Product & Service Design competition.
🔗 Worthi by Citi x SVA
Conducted 250+ in-depth interviews and documented candid moments to tell 82 long-form journalistic stories that promoted understanding and empathy.
Led user experience research and strategy to implement cost-effective solutions to improve The Herald’s digital products and innovate ways to reach new audiences, resulting in a 254% increase in page views and a sustainable workflow for journalists.
Hired, managed, and mentored 8 staff photojournalists and photo interns.
🔗 Love Is Not A Memory: Visual Storytelling
🔗 Community Journalism: UX Research + Strategy