Hi, I'm Sarah Ann!

As part of the Enterprise Trust team, conducted research to serve the mission of building customer trust by fostering a sense of control over their productivity tools cloud environment through platform and infrastructure enhancements.

Recruited enterprise research participants in influential roles from Atlassian’s top 1% of customers by collaborating with Technical Account Managers, careful to respect and maintain established customer relationships.

Creatively shared findings with stakeholders and shaped organizational research socialization practices by documenting processes and creating templates.

Represented research leadership in collaborative workshops with design, product, and engineering to strategize, ideate, and prioritize for the product roadmap.

Managed research participant data with informed consent, maintaining privacy practices and adhering to international regulations such as GDPR.

Atlassian: Controlling Change 🔗

Advocated for user needs based on qualitative and quantitative research for a machine learning-powered B2B SaaS supply chain risk management platform.

Designed, recruited, executed, and communicated the results of concept testing that influenced the design and product strategy for a high-priority new feature.

Spearheaded the development of 3 user personas based on 33 activity-based user interviews across various industries, areas of expertise, and countries.

Strategized engaging ways to communicate and socialize findings for alignment between engineering, product, design, and customer success teams. 

Developed research infrastructure by creating a strategy for recruiting participants for an industry-specific research panel.

Interos: Risk Analyst Personas 🔗

Designed and executed a qualitative, generative and evaluative research study that influenced the design direction of a data-driven, consumer-facing tool to promote skills-based career growth created by Citi's innovation incubator.

Collaborated with the Product Manager to develop and implement the first protocol for recruiting existing product users for research studies, leading to increased stakeholder exposure to users.

Shared findings with stakeholders in multiple actionable formats, including an interactive visual report, a presentation, and product team ideation workshop.

As part of the Citi University Partnerships in Innovation & Discovery program, led a collaborative graduate student product design team in the end-to-end process to create a high-fidelity prototype, which was the winner of Strategic Innovation in Product & Service Design competition. Role was then extended into a contract position to continue product research.

Citi Ventures: Reimagining Worthi 🔗

Led service design research and strategy to implement cost-effective solutions to improve The Herald’s digital products and innovate ways to reach new audiences, resulting in a 254% increase in page views and a sustainable workflow for journalists.

Conducted 250+ in-depth interviews and documented candid moments to tell 82 long-form journalistic stories that promoted understanding and empathy.

Hired, managed, and mentored a team of staff photojournalists and photo interns.

The Herald: Reaching New Audiences 🔗

The Herald: Love Is Not A Memory 🔗

Analyzes audience survey data and presents findings to leadership to help grow their audience and shape content strategy for the non-profit, which trains the incarcerated to publish their stories.

Supports the accessible document and website design and development process.

Supported the accessible website design process with the needs of people with Parkinson’s disease in mind.

Uncovered dozens of opportunities to improve the user experience through an accessibility audit, heuristic evaluation, and navigation tree testing.