Sarah Ann Jump
.jpg)
Controlling Change
Project Overview
Company
âAtlassian, a B2B SaaS maker of team collaboration software
Project Goal
âExplore giving enterprise software admin more control over the change management process
Research Objectives
âLearn adminsâ motivations for wanting more control â˝ Understand the use cases and expectations for controls ⽠Identify concerns, risks, and complexities
Deliverables
Recruitment strategy for enterprise customers â˝ Discussion guide â˝ Customer postcards â˝ Postcard framework & template â˝ Collaboration model with customer success teams
Cross-Functional Team
âProduct Designer â˝ Content Designer â˝ Product Manager â˝ Technical Account Managers â˝ Customer Success Managers â˝ Engineers
Impact
âStakeholder engagement throughout all phases of this study led to increased relationship building. Improved collaboration was noticed by the teamâs leadership and influenced future project planning.
By involving Design and PM through open interviews, debriefs, and co-synthesis, the team felt confident making decisions efficiently. We were able to seamlessly move from the discovery interview phase to exploring solutions with concept testing.
The research insights were used to reevaluate the product roadmap to prioritize building the resulting features.
A new partnership with the customer success teams was formed to recruit enterprise research participants in influential roles from Atlassianâs top 1% of customers, careful to respect and maintain established account manager-customer relationships.
Fellow researchers expressed interest in the easy-to-digest customer postcards I created to share with my stakeholders, so I documented the framework and created a template to contribute to our organizational research socialization practices.
View Customer Postcard
Annotated postcard includes a participantâs quote from the interview (blurred for confidentiality). From: âTechnology Leader, DC admin at a software company considering Cloudâ and a note that explains it gives a bit of context about the participant while maintaining privacy. To: Trusted Change, 42 Wallaby Way, Sydney, NSW, with a note that says âMy team! They loved the Finding Nemo reference.â The other side of the postcard features a photo of a camper van driving on a road along the coast and a title that says âMy Ideal Release Processâ. A note points out a blurred participants quote describing why they selected this image during the interview activity to visualize their ideal process.
.jpg)
Risk Analyst Personas
Project Overview
Company
âInteros, a B2B SaaS supply chain risk management platform
Project Goals
âUnderstand our customers â˝ Alignment among teams â˝ Create a long lasting resource
Research Objectives
âUnderstand the professionalsâ motivations, processes, tools, challenges, needs, and stakeholders relationships
Deliverables
âVisually-rich persona profiles â˝ Journey map â˝ Adaptable virtual workshop template â˝ Company-wide presentation â˝ Interactive poster mockup â˝ Employee engagement quiz â˝ Communication plan
Cross-Functional Team
âProduct Designer â˝ Graphic Designer â˝ Product Managers â˝ Customer Success Managers â˝ Subject Matter Experts â˝ Engineers
Impact
âDuring the product and engineering team workshops I facilitated, we discussed how they would use the personas in their work. Responses included understanding user needs for specific upcoming features, writing product requirements based on user pain points, identifying new use cases, and prioritizing the evolution of features and enhancements.
One engineer said that the personas helped them to âunderstand how heavily the users rely on our platform for their sanityâ.
Product leadership insisted that a persona field be added to their project management software so that with every task, team members were asked to identify and keep in mind the people they were developing for.
The personas were also incorporated into strategic planning use cases by Engineering and Product leadership.
View Persona Profile
Annotated mockup of a visually-rich persona profile webpage includes a profile section, audio quotes, challenges & needs table, graph showing personaâs challenges by frequency and importance, a stakeholder matrix, a detailed journey map, and a section with all of the journey map details in a more legible, searchable format.
.jpg)
Reimagining Worthi
Project Overview
Company
âCiti Ventures, an innovation incubator promoting economy vitality
Project Goal
âRedesign Worthi, a free web app, to be more useful in helping job seekers use workforce data to make informed career decisions
Deliverables
Research plan â˝ Discussion guide â˝ Participant screener â˝ Insights presentation â˝ Interactive visual report â˝ Ideation workshop â˝ Empathy maps â˝ User personas â˝ Customer journey map â˝ Competitive analysis â˝ User flow â˝ High-fidelity interactive Figma prototype
.jpg)
Love Is Not A Memory
Project Overview
Company
âThe Herald, a community newspaper featuring long-form stories
Project Goal
âPromote empathy and understanding for people living with dementia and their caregivers
Deliverables
âFront Page Story with 6-page spread â˝ Indiana University Words & Pictures Workshop â˝ Conference Presentations
Why is this in my user research portfolio?
This photo story, produced when I was a photojournalist, showcases my skills in empathic storytelling, building trust, in-depth interviewing, and observation documentation.
My hope is that by sharing this project, you will appreciate the challenging environment in which I spent years honing my instincts and can see how these skills are transferrable to research.
Reaching New Audiences
Project Overview
Company
âThe Herald, a community newspaper featuring visually-driven stories known as Saturday Features
Business Problem
âPrint newspaper subscriptions were declining faster than the digital productâs audience and engagement were growing
Project Goal
âBuild on the Saturday Feature storytelling tradition to reach new audiences and create a sustainable digital workflow for the journalists involved in story production
Deliverables
Service blueprint ⽠Service design strategy ⽠Email newsletter template ⽠Story template
Alaskaâs Covid Resources
Project Overview
Hypothetical Client
The State of Alaska in 2020 đŚ
Deliverables
Content audit â˝ Card sort similarity matrix â˝ Dendrogram â˝ Competitive analysis â˝ Sitemap with redesigned information architecture â˝ Wireframe
Project Goal
âRedesign the information architecture of Alaskaâs two state-published covid information websites, from the Governorâs Office and the Department of Health and Social Services, into one organized resource to better serve the residents and visitors of Alaska